Let’s be real, running paid ads without proper targeting is like throwing spaghetti at the wall and praying something sticks. (Spoiler alert: It won’t.)

As a savvy digital marketer, you need precision targeting the art of putting the right ad in front of the right eyeballs at the right time. Otherwise, you’ll end up spending your entire budget advertising dog grooming services to cat owners.

So, let’s dive into the winning strategies to ensure your paid ads are working smarter, not harder (or dumber).

Artificial Intelligence (AI) has officially moved into the driver’s seat of social media marketing, analysing data, predicting trends, and even writing captions (better than some humans, let’s be honest). But is it a game-changer, or is it just another tech buzzword?

Spoiler alert: It’s a game-changer, and if you're not leveraging AI in your marketing strategy, you're already behind. Let’s explore how AI is transforming social media marketing and how you can ride the wave instead of getting left behind.

 In a remarkable economic turnaround, Zambia’s economy posted an 8.6% GDP growth in the fourth quarter of 2024, surpassing the previous year’s 7.8% growth and exceeding market expectations. The surge was fueled by robust expansions in key sectors, despite persistent inflationary and trade challenges.

Sectoral Performance: Growth Champions & Declines

Zambia’s economic expansion was driven by stellar performances in three key sectors:

Artificial Intelligence (AI) is no longer just a futuristic concept it is actively reshaping industries worldwide, and Zambia’s agricultural sector is experiencing this transformation firsthand. With over 60% of the country’s workforce engaged in agriculture, AI has the potential to boost productivity, reduce waste, and enhance food security. But how exactly is this technology making an impact?

Value chain development plays a critical role in Zambia’s agriculture and manufacturing industries by enhancing efficiency, reducing losses, and increasing profitability for stakeholders. The beef, cotton, and leather sectors contribute significantly to the country’s economy through job creation, exports, and industrial growth.

These sectors involve multiple key players, including farmers, processors, exporters, and government agencies. Optimizing the value chain in these industries can help Zambia maximize its economic potential and compete in regional and global markets.

The Zambian government has proposed a series of constitutional amendments aimed at reforming the country’s electoral and governance systems. The changes, which include alterations to constituency boundaries, electoral processes, and the roles of public officials, are expected to spark nationwide debate.

One of the most significant proposals is the amendment of Articles 58 and 68 to allow for constituency delimitation, with the Electoral Commission of Zambia (ECZ) required to submit a report on the process to the Executive.

Inflation is a silent but powerful force that shapes economies and impacts everyday life. For Zambians, the loss of value in the Kwacha over the decades is nothing short of staggering. Have you ever wondered what K1 in 1964 would be worth today? The answer is shocking.

A Journey Back in Time

In 1964, when Zambia gained independence, the currency in use was the Zambian Pound. In 1968, the country switched to the Kwacha, marking a new chapter in its financial history. Since then, inflation has played a significant role in eroding the currency’s value.

Have You Ever Wondered Why Many Tonga Names Start with 'Ha'?

Many people have questioned why the Tonga tribe in Zambia is unique in having many names that begin with the letter 'H'. If you have ever pondered this, you are about to discover an intriguing story behind this linguistic phenomenon.

The Government of Zambia has received a significant boost to its school feeding program following the donation of yellow split peas worth €2.7 million from the French Government. The official handover ceremony was officiated by Minister of Education, Hon. Douglas Syakalima, in response to the ongoing drought crisis affecting over 6.6 million Zambians.

The Zambian government has initiated an independent investigation into the acid spillage in the Mwambashi and Kafue rivers, which occurred on 18 February 2025 in Copperbelt Province. The Ministry of Green Economy and Environment aims to assess the environmental and economic impact and identify measures to prevent future incidents.